Lilly For Target

This collaboration was well advertised, starting in January 2015, 3 months before the collection came out. It consisted of home decor, clothes and accessories.

Before the Collection


 * There was lots of backlash, many women did not want regular women wearing Lilly. They thought that the collection would make Lilly loose its "exclusitivity". It was also announced that all Targets would be carrying the collection, unlike collaborations in the past where collections were only at some Targets. (This may explain the limited stock in each Target.)

During The Collection


 * Many die hard fans eagerly awaiting the collection, stayed up all nigt to try to snag some items that were only available online. The site crashed, people lost items that were in their cart, and overall were dissapointed. The night before the collection came out, there were some links to items on social media. People got to their target early and lined up. When the doors opened, it was a mad dash. Targets all over the country were swept clean of their stock within a few minutes. Each Target only had small racks of clothing, accessories and home goods. Since there wasn't a limit, woman (and men) swept racks into their cart to later sell.

After the Collection


 * Many customers were furious with Target for having a limited stock in each store, and that there was not a limit on how many items a person could purchase. Media and Lilly Lovers alike dubbed it "worse than Black Friday" and "Lilly For Ebay" since most of the items went on Ebay. Because the collection sold out so fast, people marked up the items by up to 500%. There were rumors that Target was going to get another shipment, but that did not happen.